Recent Projects

Check out what else we’ve been working on.


Australia’s largest wagering operator, TAB, is the country’s official wagering partner of the National Football League (NFL). With growing demand for US sports Down Under, the market-leading sports betting brand has successfully positioned itself as the home of US sports. TAB engaged BOC to reinforce that connection between their brand and the NFL through some US-based content.


Tailgating prior to an NFL game is as American as apple pie, but it’s not common in Australia. When it comes to tailgates, none are more iconic than those in Buffalo, especially on a bitterly cold Monday night in December before a game against arch rival New England!

In order to share this unique American tradition with TAB’s Aussie audience, BOC engaged former Bills Center and Pro Bowler Eric Wood to host a behind-the-ropes experience.


BOC produced dozens of short-form videos on-location in the hours before the game that were utilized across TAB’s social channels live and in the moment. In addition to wagering focused picks, plays and updates from Eric, the team produced a series of interviews with both Buffalo and Patriots fans, as well as former Buffalo players and personalities.

In the weeks following, BOC also produced four additional longer form videos for TAB to utilize in the run towards the playoffs.

TAB reported exceptional reach and engagement throughout the campaign, which achieved the objective of strengthening TAB’s position as the home of US sports in Australia.

Our Clients

  • Sky Racing World Logo
  • New Vocations
  • Twinspires Tb
  • Rise Media Logo
  • Igotit Tb
  • Blue Bet Logo
  • Sportshi Logo
  • Sportblx Logo
  • Churchchill Logo
  • Caa Logo
  • Wgc Sports Tb
  • Stats Inisider Logo
  • Kentucky Logo
  • Logo TAB
  • Logo Playup

Customer Testimonials

  • BOC’s deep understanding of the wagering landscape, combined with their passion for ambitious content creation, makes them the perfect partner agency. They have become an invaluable extension of our marketing team, and they are constantly providing fresh ideas and strategies that allow us to build successful campaigns across a wide range of market segments.

    Sean Phinney
    VP Marketing, Online Gaming, Churchill Downs.
  • We developed a great partnership with BOC and their dedication was evident throughout the entire engagement. Gen Z is an extremely difficult group to build loyalty and trust with, especially through content! BOC helped develop our strategy and curate a unique message to connect with our younger audience.

    Alexander Miles
    Founder & CEO, SportsHi
  • The team at Betting On Content has become a fantastic partner for us, providing unique opportunities for collaboration. They have worked with some of our marquee clients, across multiple disciplines, on various wagering-driven marketing campaigns.

    Whether a domestic or international campaign, Betting on Content has proven to be a trusted collaborator over the years, and we look forward to the continued growth of the relationship.

    Justin Castillo
    Sports, media, talent agent/executive for CAA