Work - Betting On Content (BOC)

Pistons NFT Launch

BOC’s partner, sports auction-technology app IGotIt, struck a deal with the Detroit Pistons to launch the NBA team’s inaugural NFT drop.

TwinSpires Animated Casino TVC

Fast becoming a key revenue source, the TwinSpires Casino product required a branded TVC that would create cut-through in the states where their Casino wagering...

2021 Kentucky Derby

BOC’s content contributed to a highly successful 2021 Kentucky Derby for TwinSpires, which boasted a record number of new funded accounts and record turnover on the day’s racing.

SportsHi Scholarship

SportsHi, a platform that connects student athletes with colleges, partnered with NBA star Andre Drummond to offer a $5,000 scholarship…

Sports Influencers

BetAmerica was a new brand that needed to establish trust and build awareness among sports fans and potential sports bettors.

Expert Picks

BOC was set a challenge to create monetizable content for Churchill Downs’ horse racing wagering brand, TwinSpires.

2020 Kentucky Derby

The Kentucky Derby is the third most recognized sporting event in the U.S., but the 2020 version was like none other before it...

SportBLX Digital Campaign

SportBLX offered the public a unique opportunity to invest in Triple Crown aspirant Max Player, and we helped them raise awareness and capital through a content-led digital campaign.

Our Clients

Customer Testimonials

BOC’s deep understanding of the wagering landscape, combined with their passion for ambitious content creation, makes them the perfect partner agency. They have become an invaluable extension of our marketing team, and they are constantly providing fresh ideas and strategies that allow us to build successful campaigns across a wide range of market segments.
Sean Phinney
VP Marketing, Online Gaming, Churchill Downs.
We developed a great partnership with BOC and their dedication was evident throughout the entire engagement. Gen Z is an extremely difficult group to build loyalty and trust with, especially through content! BOC helped develop our strategy and curate a unique message to connect with our younger audience.
Alexander Miles
Founder & CEO, SportsHi
The team at Betting On Content has become a fantastic partner for us, providing unique opportunities for collaboration. They have worked with some of our marquee clients, across multiple disciplines, on various wagering-driven marketing campaigns.
Whether a domestic or international campaign, Betting on Content has proven to be a trusted collaborator over the years, and we look forward to the continued growth of the relationship.
Justin Castillo
Sports, media, talent agent/executive for CAA

Recent Projects

Check out what else we’ve been working on.