After two years of disruptions, a capacity crowd of 160,000 fans would return to the iconic Churchill Downs racecourse in 2022 for the 148th running of the Kentucky Derby.
Fast becoming a key revenue source, the TwinSpires Casino product required a branded TVC that would create cut-through in the states where their Casino wagering...
BOC’s content contributed to a highly successful 2021 Kentucky Derby for TwinSpires, which boasted a record number of new funded accounts and record turnover on the day’s racing.
BOC’s deep understanding of the wagering landscape, combined with their passion for ambitious content creation, makes them the perfect partner agency. They have become an invaluable extension of our marketing team, and they are constantly providing fresh ideas and strategies that allow us to build successful campaigns across a wide range of market segments.
Sean Phinney VP Marketing, Online Gaming, Churchill Downs.
We developed a great partnership with BOC and their dedication was evident throughout the entire engagement. Gen Z is an extremely difficult group to build loyalty and trust with, especially through content! BOC helped develop our strategy and curate a unique message to connect with our younger audience.
Alexander Miles Founder & CEO, SportsHi
The team at Betting On Content has become a fantastic partner for us, providing unique opportunities for collaboration. They have worked with some of our marquee clients, across multiple disciplines, on various wagering-driven marketing campaigns.
Whether a domestic or international campaign, Betting on Content has proven to be a trusted collaborator over the years, and we look forward to the continued growth of the relationship.
Justin Castillo Sports, media, talent agent/executive for CAA