961
New Followers

600K+
Impressions

60K+
Profile visits

500+
Tweets

https://vimeo.com/781090660/d7b450c2df

Project SummaryTwitter Channel Launch & Management

Arguably the world’s biggest horseracing organization, the Hong Kong Jockey Club engaged BOC to establish and grow a dedicated Twitter channel for promotion of their racing product in North America as well as creation of brand awareness.

Using our internal creative team, combined with our knowledge and understanding of world racing, including Hong Kong, along with our experience in driving interest in the sport via digital channels, we’ve seen relatively rapid follower growth, particularly appealing to other accounts with engaged horse racing audiences.