Our Work

TwinSpires Animated Casino TVC

Challenge

Fast becoming a key revenue source, the TwinSpires Casino product required a branded TVC that would create cut-through in the states where their Casino wagering platform was available, and it needed to be turned around in a short period of time and be budget friendly.

 

TwinSpires Animated Casino TVC

CONCEPT

We ideated an animation based concept, centered on a theme of a journey through the "TwinSpires Casino World". Utilizing our highly experienced design and animation team, plus our project partner in animation house Spine, we executed a 30sec TVC that not only brought the viewer into this motific environment, but also perfectly integrated the TwinSpires brand, the Casino product itself and the sell element of an offer for potential new players.

 

Result

The team at TwinSpires were extremely satisfied that not only was the essence of the brand captured, but it was done in a truly unique method that would allow genuine penetration into those markets where the product had been starting to perform.