As betting on sports in U.S. states other than Nevada started to become legal from 2018, a large number of competing brands joined the gold rush.
Many of these brands had built awareness and customer loyalty from years of offering Daily Fantasy Sports.
BetAmerica, the Churchill Downs-owned sports betting brand, was new to the market. The brand needed to establish trust and build awareness among sports fans and potential sports bettors.
The compelling content that was created, combined with a strategy focused around leveraging our influencers’ followers, resulted in a significant rise in impressions and engagement on BetAmerica’s social channels, and a credible lift in brand awareness.