2.4M+
Views across social channels

35+
Individual pieces of content delivered

4
Major markets targeted

https://vimeo.com/673365319/d42d4560ee

Project SummaryReed Between The Lines

Looking for wider brand awareness in The U.S., bet365 wanted to leverage the nation’s most watched sporting event, the Super Bowl, in order to maximize the chances of that occurring. After being engaged, BOC ideated, developed, and executed upon a piece with Hall Of Fame Buffalo Bills Wide Receiver Andre Reed, and his inspiring story of being a part of the only NFL team to ever make it to four straight Super Bowls.