Our Work

Pistons NFT Launch

Challenge

BOC’s partner, sports auction-technology app IGotIt, struck a deal with the Detroit Pistons to launch the NBA team’s inaugural NFT drop. The Pistons boast a long and successful history, including three world championships, but many of their physical items, such as trophies and game-used balls, were off limits per NBA guidance. Individual player names also couldn’t be utilized. BOC was charged with coming up with a creative collection of NFTs that would stoke pre-launch excitement and sell-out upon release.

Concept

Leaning on the Piston’s rich history, BOC chose to celebrate the team’s success by focusing on their three world championship victories in 1989, 1990 and 2004. Each year would feature a series of artfully-designed game tickets and a digital championship banner, along with a championship ring, which BOC captured utilizing 3D photography at Little Caesar’s Arena. BOC’s creative team concentrated their designs around famous Pistons’ matchups from each year’s playoffs, and unique themes were developed to pay homage to each championship.

 

1989 2nd Round

1989 2nd Round

1990 Final

1990 Final

2004 Final

2004 Final

2004 Ring

2004 Ring


Result

A total of 890 NFTs were released by the Pistons just days before their Number 1 pick in the 2021 NBA Draft. 714 NFTs were minted and allocated to packs known as collector boxes, which each contained 3 NFTs at a cost of $300 per box. The collector boxes sold out within 48 hours, and a robust secondary market has since ensued, with some NFTs trading for in excess of $2,000 each. The Pistons were delighted with the attention to detail and numerous ‘easter eggs’ that were included in each of BOC’s NFT designs and animations.