10 Million +
Social media views

Pieces of content delivered


Project SummaryNBA Finals – Mario Chalmers

Our friends at Betway approached us to produce a piece of content that could deliver huge engagement and create awareness around the brand for the 2023 NBA Finals, and we certainly delivered on that!

We engaged former Miami Heat star Mario Chalmers, winner of two NBA Championships with the famed Heat team of last decade, and asked him a series of questions around this year’s Finals as well as several around his career and time with that superteam that included LeBron James, Dwyane Wade, and Chris Bosh.

The result was a piece that generated a massive amount of social media views and allowed Betway to enter into the conversation on social with a bang around one of the biggest sporting events of the year.