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Project SummaryMi Cultura, Mi Camino

The Mexican market is a key component of bet365’s efforts in North America, and BOC is fortunate enough to be able to help them due to our network of contacts production contacts with dual language capabilities. This piece was created in the lead up to the 2023 Super Bowl, with an aim to gain further brand awareness in the lead up to the big game.

BOC engaged former Chicago Bears longtime Offensive Lineman Roberto Garza, one of the few NFL players with direct Mexican heritage, to be a part of this piece. The result? An uplifting story around how Roberto overcome some big obstacles on his way to NFL success.