157
Individual pieces of content
3.2M
Impressions
1.42M
Views
1200
New Twitter Followers
1400
New Facebook Followers
https://vimeo.com/799984379/e93ad23447
Project SummaryKentucky Derby 2022
America’s longest continuously running major sporting event is one of the most recognizable in the country, and for our betting partner TwinSpires, their most important event of the year.
Through a strategy of targeted purpose-driven content, BOC, for the third year straight, was tasked with strengthening the connection between TwinSpires and the Kentucky Derby with the goal of creating brand preference and acquisitions ahead of the Run for the Roses.