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Project SummaryDarts In New York

BOC was engaged to help leverage of a key sponsorship deal they have in place with the PDC (Professional Darts Corporation), who run the Premier League Darts. In a historical moment, the PDC was holding its first ever tournament in The U.S.With support from the bet365 and PDC teams, BOC embedded key members of our team in New York for several days leading into the tournament and produced multiple pieces of content with some of the stars of the Premier League Darts as they embarked on this exciting moment.

That included a feature piece on the only female player in the field in Fallon Sherrock, as well as a rare chance to get four of the absolute best in Gerwyn Price, Peter Wright, Michael van Gerwen& James Wade in a relaxed chat amongst themselves where the quartet chewed the fat around their Big Apple adventure, their career highlights and the state of the sport, as well as plenty in between.