Who we are

The Betting On Content team has been at the forefront of wagering content for more than two decades. BOC's management team hails from Australia, which has a long-established legalized sports gambling market, and we have brought more than 60 years combined experience to the U.S. as sports betting opens up across the country.

Our background in helping wagering organizations bring their brands to life via all forms of content, and the manner in which that content can be utilized, monetized, and measured is where we can be of great service.

Get in touch

MEET THE EXEC TEAM

Zac Reynolds

Zac Reynolds

CEO & President

Over the past 15 years, Zac has been an integral part of the Australian wagering landscape, providing monetizable content strategies and establishing full service in-house creative agencies for three major operators in one of the biggest regulated, mature betting markets. His innovation and vision in this space has generated millions of incremental betting turnover and high levels of customer acquisition and engagement.

Andrew Brown

Andrew Brown

VP Marketing Communications and Media

Andrew has worked across a variety of wagering-focused roles, in three different countries, spanning more than 20 years. He has enjoyed an award-winning racing and sports television broadcast career, and led the communications team of a global wagering powerhouse. Andrew leverages his postgraduate education (Master of Marketing, University of Sydney) with decades of industry experience to develop business initiatives, marketing strategies and content that deliver bottom-line results.

Mitchell Lamb

Mitchell Lamb

VP Creative and Content

From live and scripted television, to branded and original marketing content, as well as plenty in between, Mitchell's passion for simply creating quality, engaging, and monetizable content has been the backbone of a career spanning more than two decades. Combine that with a deep understanding of the wagering space, and a genuine nous for how a brand can leverage content in their marketing arsenal, the "marriage" with BOC Agency was one that made complete sense.

Our Partners

 

  • Sky Racing World Logo
  • New Vocations
  • Twinspires Tb
  • Rise Media Logo
  • Igotit Tb
  • Blue Bet Logo
  • Sportshi Logo
  • Sportblx Logo
  • Churchchill Logo
  • Caa Logo
  • Wgc Sports Tb
  • Stats Inisider Logo
  • Kentucky Logo
  • Logo TAB
  • Logo Playup