2
Major markets targeted

35
Individual pieces of content

3M+
Views on digital channels

https://vimeo.com/772270545/9271747820

Project Summary2022 FIFA World Cup

With a focus on bet365’s Canadian & Mexican markets, BOC produced multiple branded content features for both sets of their social audiences. For Canada, a story based feature on members of the 1986 Canadian team, the only one from that nation to have made the World Cup Finals prior to the 2022 version.

Whilst for Mexico we gathered three highly recognizable Spanish language talent, to produce a comprehensive preview and in depth look at the Mexican team leading into the tournament. Both proving extremely popular in the lead up to Qatar.