The Kentucky Derby is the third most recognized sporting event in the U.S., but the 2020 version was like none other before it.
For the first time since the Derby began in 1875, the Run for the Roses was to be staged in September, instead of its usual place on the sporting calendar - the first Saturday of May.
It was more crucial than ever to drive awareness of one of America’s favorite pastimes - having a bet on the Kentucky Derby. BOC set to work for its client, the Churchill Downs-owned horse racing wagering company, TwinSpires.
BOC Agency’s content attracted nearly 2 million video views across TwinSpires social channels, including more than 300,000 minutes of watched video and more than 30 million impressions.