Betting On Content
A creative agency

Betting On Content (BOC) is a creative agency that delivers marketing solutions to its partners within the sports, sports wagering and iGaming industries. We specialize in devising effective marketing and communications strategies, and creating purpose-driven bespoke content to amplify those messages. Our partners include retail and online sportsbooks, racing operators, iGaming companies and other sports-focused organizations.

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Our Latest Work

We’ve been busy! Check out some of our recent projects.

2021 Kentucky Derby

2021 Kentucky Derby

BOC’s content contributed to a highly successful 2021 Kentucky Derby for TwinSpires, which boasted a record number of new funded accounts and record turnover on the day’s racing.

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Pistons NFT Launch

Pistons NFT Launch

BOC’s partner, sports auction-technology app IGotIt, struck a deal with the Detroit Pistons to launch the NBA team’s inaugural NFT drop.

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Our Clients

  • New Vocations
  • Twinspires Tb
  • Rise Media Logo
  • Igotit Tb
  • Blue Bet Logo
  • Sportshi Logo
  • Sportblx Logo
  • Churchchill Logo
  • Caa Logo
  • Wgc Sports Tb
  • Stats Inisider Logo
  • Kentucky Logo

TESTIMONIALS

  • BOC’s deep understanding of the wagering landscape, combined with their passion for ambitious content creation, makes them the perfect partner agency. They have become an invaluable extension of our marketing team, and they are constantly providing fresh ideas and strategies that allow us to build successful campaigns across a wide range of market segments.

    Sean Phinney
    VP Marketing, Online Gaming, Churchill Downs.

  • We developed a great partnership with BOC and their dedication was evident throughout the entire engagement. Gen Z is an extremely difficult group to build loyalty and trust with, especially through content! BOC helped develop our strategy and curate a unique message to connect with our younger audience.

    Alexander Miles
    Founder & CEO, SportsHi

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