Betting On Content
A creative agency

Betting On Content (BOC) is a creative agency that delivers marketing solutions to its partners within the sports, sports wagering and iGaming industries. We specialize in devising effective marketing and communications strategies, and creating purpose-driven bespoke content to amplify those messages. Our partners include retail and online sportsbooks, racing operators, iGaming companies and other sports-focused organizations.

Our Latest Work

We’ve been busy! Check out some of our recent projects.

TwinSpires Rebrand and Launch Into Michigan

TwinSpires Rebrand and Launch Into Michigan

TwinSpireswas set to launch into Michigan with a new brand ambassador and as a sports betting and igaming operator for the first time…

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SportsHi Scholarship

SportsHi Scholarship

SportsHi, a platform that connects student athletes with colleges, partnered with NBA star Andre Drummond to offer a $5,000 scholarship…

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Our Clients

  • Churchchill Logo
  • Kentuchy Logo
  • Twinspires Tb
  • Betamerica Tb
  • Brisnet Logo
  • Igotit Tb
  • Sportblx Logo
  • Sportshi Logo
  • Wgc Sports Tb
  • Stats Inisider Logo

TESTIMONIALS

  • BOC’s deep understanding of the wagering landscape, combined with their passion for ambitious content creation, makes them the perfect partner agency. They have become an invaluable extension of our marketing team, and they are constantly providing fresh ideas and strategies that allow us to build successful campaigns across a wide range of market segments.

    Sean Phinney
    VP Marketing, Online Gaming, Churchill Downs.

  • We developed a great partnership with BOC and their dedication was evident throughout the entire engagement. Gen Z is an extremely difficult group to build loyalty and trust with, especially through content! BOC helped develop our strategy and curate a unique message to connect with our younger audience.

    Alexander Miles
    Founder & CEO, SportsHi

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