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Video Content that drives an action
is a creative agency that delivers marketing solutions and video content monetization within the sports, sports wagering and iGaming industries.
ACQUISITION
Acquire new customers with powerful video content, that is backed by a proven strategy, ensuring your brand will stand out from the pack.
EDUCATION
Informational and compelling video content, driven by high-end animation, that helps make your new customer bases feel comfortable with your brand and products.
RETENTION
Unique, measurable and monetizable wagering video solutions, capable of hitting multiple channels, that will drive a bet.
ENGAGEMENT
Proven experience and insight with ideating, creating, and executing on entertaining original video content, that promotes brand affinity at the top of the marketing funnel, supported by a tried and tested retargeting plan.
Our Latest Work
We’ve been busy! Check out some of our recent projects.
2021 Kentucky Derby
BOC’s content contributed to a highly successful 2021 Kentucky Derby for TwinSpires, which boasted a record number of new funded accounts and record turnover on the day’s racing.
Pistons NFT Launch
BOC’s partner, sports auction-technology app IGotIt, struck a deal with the Detroit Pistons to launch the NBA team’s inaugural NFT drop.
Our Clients
TESTIMONIALS
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BOC’s deep understanding of the wagering landscape, combined with their passion for ambitious content creation, makes them the perfect partner agency. They have become an invaluable extension of our marketing team, and they are constantly providing fresh ideas and strategies that allow us to build successful campaigns across a wide range of market segments.
Sean Phinney
VP Marketing, Online Gaming, Churchill Downs. -
We developed a great partnership with BOC and their dedication was evident throughout the entire engagement. Gen Z is an extremely difficult group to build loyalty and trust with, especially through content! BOC helped develop our strategy and curate a unique message to connect with our younger audience.
Alexander Miles
Founder & CEO, SportsHi -
The team at Betting On Content has become a fantastic partner for us, providing unique opportunities for collaboration. They have worked with some of our marquee clients, across multiple disciplines, on various wagering-driven marketing campaigns.
Whether a domestic or international campaign, Betting on Content has proven to be a trusted collaborator over the years, and we look forward to the continued growth of the relationship.
Justin Castillo
Sports, media, talent agent/executive for CAA